Does a law firm need schema.org markup on its site?
Yes, and it is one of the cheapest wins. A JSON-LD block that names the firm as a LegalService, with its name, address and telephone, lets a machine confirm what the page claims without guessing. The same is true for AccountingService, InsuranceAgency, MedicalClinic and the other professional types.
What goes in the block?
- The type that matches the trade.
- The business name and website.
- A PostalAddress with the street, suburb, region and postcode.
- A telephone number.
- An areaServed for the service area, or the suburbs served.
The audit checks that your JSON-LD is present, valid and matched to your trade. Run it, or read what a family law firm specifically needs.