How to brief an SEO or AEO agency for a small firm
Brief an agency with the concrete facts a page must state and a list of what is missing, not a promise of rankings. Run a reading of your own pages first, then hand the agency the findings and the fix for each one. A page that states the niche, the services, the exclusions, the location and the credentials is work a developer can do in a day, and it is what the answer engines quote.
What to put in the brief
- The audience you serve, in one sentence.
- Your services, as a named list.
- Who you do not act for.
- The address, service area and phone number, the same on every page.
- The registration or licence number and the professional body.
- Five real client questions, as an FAQ.
Run the audit to get that list from your own page, then send the agency the report.